Mobile e-commerce is on the rise. Moreover, consumers prefer shopping through apps over websites. Developing software applications for wireless digital devices like smartphones is called mobile app development. Its scope extends to features like augmented reality (AR), virtual reality (VR) and many other technologies. 5G global adoption renders benefits such as lower latency and faster connectivity to support new functionalities, including VR/AR-based ones.
5G
The world is about to be completely changed by 5G, the fifth generation of cellular network technology. It’s a key component in releasing new smartphones and other technological devices that offer better speed, efficiency and secure data-transferring. While 4G wireless networks can get crowded and suffer from congestion, 5G can bypass those issues to deliver faster speeds and more bandwidth for users. It translates to better connectivity for apps, devices, and machines like drones, sensors and AI. For e-commerce sites, consumers can use voice search and voice assistance to navigate and purchase products through their mobile devices. They can even complete transactions at participating brick-and-mortar locations through mobile wallets. VoIP phone technology allows e-commerce enterprises to collaborate with international customers in distant regions. It does not restrict to business only but is also one of the phone options for home.
On-Demand Solutions
Incorporating on-demand mobile solutions in a business is an effective way to build a seamless user experience. It also helps companies to collect first-hand customer feedback and stay in touch with their customers 24 x 7. It is especially helpful for e-commerce websites constantly seeking more user-driven engagement. Augmented reality is another mobile marketing trend set to continue this year. Thanks to augmented reality, customers may have a more immersive, interactive, and fun shopping experience. For example, a furniture retailer can use augmented reality to show customers what their new sofa or table would look like in their home. It can eliminate the risk of buyers buying something that doesn’t fit.
In addition, augmented reality is ideal for retail apps because it’s so easy to integrate. Plus, it’s an excellent way to drive traffic to physical stores. Checking a retailer’s website is the second most popular digital activity in-store. For mobile games, AR can enhance user acquisition and retention. It’s especially popular with IAP monetization, such as in-game character collection.
Camera-Focused Applications
The 2023 mobile e-commerce trend of camera-focused apps allow customers to see what they’re getting before purchasing. AR can also make it easier for consumers to interact with products online. For instance, a digital photo filter can blur out the background of an image so that only the product is in focus. Or, a virtual darkroom app can simulate a traditional film process and create images with minimal distractions. AR/VR technologies will become popular in non-gaming apps as well. For example, a business can use augmented reality to show potential customers what a physical storefront looks like or an immersive VR experience to promote a new product.
Artificial Intelligence
Artificial intelligence is an essential technology for mobile apps that can help improve user experience, provide valuable data analytics, and streamline business operations. It’s also one of the top mobile app trends developers should focus on in 2023 and beyond. We’ve seen a steady stream of AI innovations in the last decade. The mobile landscape has taken a new turn with the introduction of foldable devices. Users are willing to pay more for a device that offers portability and convenience with a larger screen size. Entertainment and gaming apps are also booming in popularity as people seek ways to enjoy their favorite games on their mobile devices. In addition to enhancing customer experiences, these apps are an excellent marketing tool for brands.
